GRAHAM FINK

GRAHAM FINK is a multimedia artist. His photography has been used in many advertising campaigns including Sony PlayStation’s Blood and Mental Wealth poster campaigns. He has also directed a short film ( Z ) for the millennium, commissioned by David Puttnam, which was shortlisted at BAFTA.
In 2001, he created thefinktank, a conceptual production company and ideas forum. In 2005, he was awarded a Honorary Doctorate from Bucks New University.

In 2014, he had his first one-man exhibition at London’s Riflemaker gallery called NOMADS. In 2015, he had his second exhibition in London entitled Drawing with my eyes. For this he drew directly onto a screen using only his eyes via a Tobii eye tracker and software he developed with Tobii. Fink is also the Chief Creative Officer at the advertising agency Ogilvy & Mather China.

Before taking up that appointment in April 2011, he was Executive Creative Director at M&C Saatchi in Lon- don. In 1995, he began directing television commercials and music videos at the Paul Weiland film company. Previously, he was Deputy Creative Director at the Gold Greenlees Trott, Group Head at Saatchi & Saatchi and WCRS. Before that he was an Art Director at CDP. He became the youngest ever President of D&AD (Design and Art Directors Association) in 1996. He was subsequently voted into D&AD’s The Art Direction Book, repre- senting the top 28 Art Directors of all time.

He is one of the world’s most awarded creatives. having won awards at Cannes, D&AD, One Show, BAFTA, Clio’s, LIAA, BTAA, Campaign’s UK Big Awards, Creative Circle, Mobius, Eurobest, EPICA, New York Festival, China 4A’s, Longxi and SPIKES. In 2011, he won the UK Creative Circle President’s Award. And in 2012, he won Ogilvy Asia’s first ever Cannes Grand Prix

GRAHAM FINK – DRAWING WITH MY EYES. -------------------------------------------------------------- Multimedia artist, Graham Fink, has been working with Eye Tracking technology for the past decade. He initially designed a piece of software in conjunction with Tobii, the world leaders in Eye Tracking technology, to create drawings just by using his eyes. HOW IT WORKS: The technology works by shining infra-red light directly into his eyes. The reflections are recorded by a camera in the eye tracker through multi-algorithms and filters which allow eye movement to immediately be translated onto a screen. Once the process is started the artist moves his eyes around the screen and the line follows. There are no breaks (even if he blinks) so the drawing is one continuous line.